Storytelling Backed By
Strategy, Creativity &Empathy
How will you spin your hero's journey?
Creative Direction, Project Management & Copywriting
TECHNOPATH
Rebrand, website redesign, and copywriting for Technopath, an eCommerce solutions agency. As project leader, I ensured the vision and deliverables stayed true to the agency's futuristic vision, while focusing on creativity, growth, and customer connection. The result was a unique brand personality that attracts larger clients. I had the opportunity to take on various roles and boost my ingenuity.
Copywriting: Marketing Email Library
PUL
A marketing email library addressing every stage of the purchasing process, including awareness, post-purchase, abandoned cart, promotions, bundles, and more. The deliverables were targeted to both dental professionals and those who wear clear aligners, retainers, night guards, and dentures.
Song Lyric Writing
Beautiful Empty - Janine D.
Janine D. is a Lebanese pop star. Her songs and videos address life's big questions, including gender roles in the Middle East, the effects of small choices on our lives, and other pressing issues. I wrote the lyrics to
Beautiful Empty, her English debut song. It tells the story of a romantic relationship in which the woman is devoted to her lover, but the more she gives, the less she gets in return.
Brand Bible: Messaging, Voice, Tone, Headlines & Taglines
Body Good Studios
A brand bible for a telehealth medical weight-loss website focused on defining the brand's personality, messaging, voice, and tone. The language is positive, inclusive, inspiring, and modern. The deliverable is used for the company's copywriting, content creation, and marketing efforts.
Copywriting
BIG THINK +
A LinkedIn campaign of carousel ads for a premium, video-first professional development platform offering bite-sized, actionable learning from renowned global experts like Simon Sinek and Adam Grant. The mini clips deliver actionable, real-world expertise to busy professionals and build skills in leadership, innovation, creativity, and more. Used by individuals and businesses, Big Think+ is an addictive, enterprise-level, subscription-based platform that inspires and uplifts users.
Copywriting, Content Creation, Audience Analysis & SEO
ProSentry
Wrote all website copy and content for the launch of ProSentry, a new-to-market smart property wireless sensor solution specializing in gas and water leaks. Deliverables included website copy, knowledge base/landing page content, and target audience/SEO consulting. All strategically created and rolled out to build excitement and anticipation while educating building owners and managers on critical laws, compliance, and safety.
