Brand Bible: Messaging, Voice, Tone & Taglines


Geoforce was founded in 2007 on the belief that technology alleviates the chaos of field operations. Since then, it's been providing customers and partners with cutting-edge traceability solutions and insights. Combining a cloud-based software platform with rugged GPS tracking devices, global satellite, and cellular networks, Geoforce delivers efficient asset location and retrieval, rental invoice auditing, service delivery verification, inspection compliance, equipment maintenance alerts, and more.


Geoforce needed a brand bible to define its message, tone, voice, and personality. Additionally, since the solution is complex, the brand bible needed to break down its inner workings and intention. Used for more than copywriting and content creation, Geoforce has each team member study and keep the bible so they can better understand the company and its offerings, referring to the book when necessary.


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