RAW (Recharge Activewear) is a D2C online workout wear brand for women. They were launching their first site and needed copy that reflected the brand and told the RAW story.
Before writing the copy, I worked with the owner and created a mini brand bible with words and phrases that best conveyed RAW's story.
Once the bible was approved, I wrote the copy, focusing on how the right workout clothes can make someone feel more beautiful even before they complete the workout.
I enjoyed this project as fitness is my favorite pastime. It allowed me to draw from my fitness trainer background.
