Copywriting & Storytelling
Nurturing Sales Emails
ABOUT THE PROJECT
Family-owned and operated since 1981, Shoppa’s Material Handling is one of the fastest-growing and most successful material handling dealerships in the United States. An authorized dealer of Toyota Material Handling – Shoppas supplies warehouses with machinery to make operations safe and efficient.
Shoppas wanted nurturing sales emails promoting their machinery to warehouse managers for peak demand times. The focus is on how warehouse automation makes for happier and more productive employees, and how warehouse complexity calls for enhanced data to expose inefficiencies and reduce administrative time.
After learning about the warehouse culture and managerial pain points, I wrote a set of engaging emails that build awareness around the products, problems, and Shoppas' solutions.
The biggest challenge was that the client wanted the emails to be heavy in content. I adhered to their wishes and did my best to organize it in a way that was helpful to the reader.
Shoppas Nurturing Sales Email 1: Labor
SUBJECT: Stay on top of peak demand times.
Hey,
You're Not Alone. The Biggest Players are Struggling, too…
● Did you know FedEx admits that labor shortages create inefficiencies in their networks?
● Due to labor issues, Sysco and US Foods have noted problematic hotspots and needs.
Are you stressed and scraping to hire extra warehouse help during peak demand?
It's harder and harder to predict when peak times will hit. The next flash sale or unforeseen holiday doorbuster could leave your hardworking team vulnerable. Automation is the Answer
Work smarter, not harder…automate with Advanced Intralogistics from Shoppa's
Automation is critical in reducing reliance on human labor. A single automated pallet handling system cuts shipment-processing time by 50 percent. Automation reduces overhead by eliminating extra labor costs and providing consistent customer service.
Take a Peek at Just a Few of Advanced Intralogistics' Top Labor Solutions:
- AGVs: Strengthen your warehouse team with our AGVS to help locate, track, and transport inventory more effectively and safely. Benefit from our quick and easy integration process.
- AS/RS: Automated Storage/Retrieval Systems quickly learn the inner workings of your complex warehouse to sort, organize, and retrieve goods to fill each pressing order
- AGF: Leave the repetitive work to our automated forklift systems while the rest of your team tends to critical matters.
- Conveyor Systems: Get your inventory where it needs to be with Shoppa's Conveyor Systems. We help move stock safely and seamlessly, leading to faster fulfillment.
Why Should I Automate?
- Break the Barrier: Labor-related challenges are a significant barrier to growth in Q4.
- Keep Up With the Competition: 55% of warehouses are considering automation technology, according to McKinsey.
- You've Got Potential: The warehousing and transportation industries have the third-highest automation potential of any sector.
- It's the Future: For the past half-decade, warehouse tech has grown 10% each year, and throughout the upcoming four years, forecasted sales will double.
- Better Health & Hygiene: Gartner predicts that COVID-19 caused a 50% bump in warehouse tech and automation.
- Less Stress, More Smiles: Automation minimizes the downsides of peak times.
Shoppa's Advanced Intralogistics Solutions: Elevate your team's potential and streamline your workplace success
CTA:
CONTACT AN ADVANCED INTRALOGISTICS EXPERT
Shoppas Nurturing Sales Email 2: Warehouse Complexity
SUBJECT: Shoppas solves warehouse complexity
Untangle The Complex Warehouse Web: Shoppa's Advanced Intralogistics makes the complex easy.
For warehouse operations to meet today's omnichannel fulfillment needs - whether scrambling in peak demand times or slowly grabbing stock during a lag period - a robust and integrated Storage/Automated Retrieval (AS/RS) system will keep things tight, organized, and efficient.
Here is how Shoppa's Advanced Intralogistics Solutions Solves Your Complexity Challenge
Warehouse Automation
We help companies design, build, and integrate advanced Automated Storage/Automated Retrieval (AS/RS) systems to make sorting, organizing, and retrieving goods quick and easy. The perfect tool for a relentless eCommerce ecosystem in which ship times are faster than ever, peak times are more frequent, and inventory is overflowing.
Warehouse Design
Our experts use 3D modeling, augmented reality, and virtual reality technology to deliver warehouse designs that streamline workflows and integrate automated systems that transform businesses.
Warehouse Consulting
Unsure of exactly what's needed to ramp up your throughput and turn down the stress? Don't worry. Let our designers, engineers, project managers, and installers carry out a detailed analysis of your business, get a tight grasp on your day-to-day operations, and lay out a suite of solutions to meet your current and long-term goals.
OUR MOST VALUABLE SERVICE: THE AI360 PROCESS
Shoppas Advanced Intralogistics AI360 process is a comprehensive range of forecasting, planning, and optimization services, combined to help ieve the most value and efficiency from your warehouse space and operations.
Our Process Revealed:
- First, our Advanced Intralogistics project team will assess your current operations and strategic initiatives.
- Next, we evaluate the data.
- Then, we benchmark the results against industry best practices and current technological advantages.
- Finally, we provide solutions to optimize your operational potential.
A Valuable Investment and Speedy Implementation to Crush the Competition
Shoppa's is Ready to Work With You on Your Most Challenging Warehouse Goals.
CTA:
SCHEDULE A CONSULTATION
Shoppas Nurturing Sales Email 3: Inventory
SUBJECT: Improve inventory efficiency and minimize stockouts
Innovate Your Inventory Solutions
Maintaining inventory in exact quantities improves pricing efficiency and minimizes stockouts.
Did You Know:
- Overstocks and stockouts cost retailers over $1.1 trillion a year.
- 30% of businesses sell items that are not in stock.
- Inventory shrinkage accounts for about 2% of all spending in retail.
- In anonymous surveys, 95% of employees admitted to stealing from their employer.
Labor Savings. Increased Productivity. Higher Quality Output
Peak time stress is where Shoppa's Advanced Intralogistics automated warehouse solutions make your process smooth and secure, handling your products' heavy lifting and movement.
Automated goods-to-person systems can improve accuracy, reduce stockouts, and minimize overstocking issues. Additionally, automated systems help secure merchandise against theft.
State-of-the-art Inventory Management Solutions
- Storage/Automated Retrieval (AS/RS): Allow your staff to store and retrieve goods from massive inventory storage systems.
- Conveyor Systems: Sort inventory before that inventory enters your AS/AR systems. Together, these two technologies can significantly cut down on inventory-related frictions.
- AGVs: Locate, track, and transport your inventory quicker and safer than ever. The best part is that now integration is effortless.
- Sortation Systems: Meet peak demands and improve efficiency by diverting, transferring, and sorting packages throughout the order fulfillment process.
- Robotics: Improve your operational efficiency and output. We'll select the best fit for your process, from sorting to picking and packing.
- Integrated Systems: Shoppa's Advanced Intralogistics is a single source for all the products, systems, and services you need to optimize inventory flow throughout your facilities.
Contact an Advanced Intralogistics expert today and learn about the best solution for your inventory needs.
CTA:
INNOVATE MY INVENTORY