Aspire Credit Card helps those with lower credit scores build their credit and attain financial freedom.
I wrote a series of headlines and taglines for a digital campaign targeted at working-class Americans trying to make ends meet and seeking extra financial breathing room.
The headlines are short and strong, a few words that quickly convey Aspire's mission to help and its intention to urge potential cardholders to click through and apply.
The deliverables were also used on the clients' website, print ads, and other marketing materials.
