Envase's Tailwind

Social Media Posts

I created social media posts promoting Envase's transportation management system (TMS). They target small, drayage trucking businesses that manually manage their fleets from the road.

The goal is to create awareness and educate the target audience on the benefits of switching to a digital transportation management system, which can be accessed 24/7 from any device.

Nurturing Sales Email Funnel

I created a nurturing sales email funnel for Envase Tailwind. It also targets small drayage trucking companies shopping for a new transportation management system (TMS). The first email offers a free TMS purchasing guide, gently nurturing potential customers to enter their information and download the guide.

Each email thereafter is a check-in to see how the purchasing process is going, offering more free resources, providing helpful case studies, and urging readers to click through for a free Envase Tailwind demo.

The tone is empathetic, and the voice is casual and conversational, written from the viewpoint of Envase's executive team. I even added some trucker jargon for a couple of the closing lines.

Take Away

This project taught me about a new industry and allowed me to work with a talented creative director.

Dispatchers struggle to handle more than five drivers while keeping up with everything the back-office operation requires. Information becomes disjointed and hard to organize or locate. Documentation and invoicing fall behind and take time to recover.

It doesn’t have to be this way! Driver locations, invoicing, and everything needed can be visible in real time on an easily accessible application. From your back office or while on the road from any mobile device, Envase's got you covered. Visit the link in our bio to read our latest article.

#truckers #trucking #tms #drayage #intermodal

Hey [Insert Name],

This is Lance from Envase. I know you downloaded our free TMS Comparison Guide. Just wanted to know if you’re finding it useful.

Also, if you check out our website, you’ll discover more over-the-road solutions and our informative blog that provides a wealth of valuable information. My current favorite article is: How to Recession-Proof Your Small Trucking Company: A Survival Guide for Truckers in 2022.

CTA: Whenever you’re ready, click here to check out my calendar and schedule a quick demo.

Thanks,

Lance Theobald, Envase, COO

East Bound & Down

Hello [Insert Name],

You want more than anything to make a robust living and leave behind a legacy.

Knowing that you’re in charge of your destiny can be thrilling, but it also comes with its ups and downs. We know all about the growing pains, stressing over customers’ needs, managing a back office while running your fleet, as well as increasing revenue, and the road to stability. The right TMS for your over-the-road trucking company addresses those challenges and more.

While using your free TMS Decision Guide to help you make the right choice, we're offering a glimpse of some of Tailwind’s case studies. Don’t take our word. Take the word of our customers.

CASE STUDIES: The Challenges, Solutions, and Success of Our Customers

Knaggs Trucking—Building a Business, One Truck at a Time

From one truck and a credit card to forty trucks and a 12-year Tailwind TMS veteran.

“I can see a complete picture of both our locations and better manage the growth of the two offices. I have all the information in one location – no dialing in using remote desktop – I can now access all the information from both offices and home, or when I am traveling.”

–Arnold Knaggs, Owner, Knaggs Trucking

Loop Integrated Solutions—When the Fortune 500 Meets the Indianapolis 500

Fueling continuous improvement and surmountable savings with the power of Tailwind.

“Tailwind centralizes all of our information so the operations, administration, and financial parts of our business run in a coordinated manner….We’ve reduced our cost of producing an invoice by over 75% and feel that we can still reduce it further. We reduced the cost of making a payment by over 50%. The net result – we haven’t needed to add another AP clerk to the team – probably $30k in savings there as well,”

–Mundo Sanchez, CFO of Loop and RTS

Tailwind TMS is helping over-the-road trucking companies like yours.

+Move faster

+Achieve stability

+Increase revenue

+Boost efficiency

+Improve organization

+Develop an improved overall view of operations

Keep on Truckin’

Blake Ragsdale
Sales Manager

Click here to check out my calendar and schedule a quick demo.

Hey [Insert Name],

Have you been filling out your TMS Decision Guide, trying to make the best choice for your company?

Let us help. We know how hard it is to stay on top of your business while weighing the pros and cons of a game-changing decision. That’s why we’re offering a free trial of Envase Tailwind, our over-the-road TMS solution.

Along with your free trial, we’ll give you a demo to show you how to get the most out of our software.

CTA: Try the Tailwind TMS Free Trial. It even includes the POD Complete mobile app for all your drivers.

Keep on Truckin’

Lance Theobald, COO, Envase

You can also click here to check out my calendar and schedule a quick demo.

Copywriting, Social Media Posts, Nurturing Sales Emails

Tailwind by Envase

Copywriting, Social Media Posts, Nurturing Sales Email Funnel

Social Media Posts

Envase Nurturing Sales Email Funnel